ADCC

Since 1948, The Advertising & Design Club of Canada (ADCC) has supported and elevated Canada’s design and advertising community through various initiatives, including a renowned annual awards competition judged by experts from around the world. To celebrate its 75th anniversary, we explored its extensive archives of over 20,500 award-winning projects, offering a glimpse into the evolution of design and advertising in Canada. Our selection highlights striking, nostalgic, and timeless visuals that reflect the industry’s significant transformations.

Playful typographic compositions, where letters stack into “tight but not touching” illustrations, draw inspiration from the phototypesetting era—a pivotal period in Canadian modernist design. The Studio Pro typeface emerged as the ideal choice for this project, blending tradition and modernity with elegance. A restrained color palette of white, black, grey, and gold grounds the campaign in a minimalist and refined aesthetic. Gold, overprinted on bold black typographic compositions, was a natural choice to celebrate excellence.

An original soundtrack was specially created for the digital campaign and the introduction video for the awards ceremony. Inspired by deconstructed jazz, the score emphasizes percussion, creating a dialogue with the visual elements, which are animated with simplicity. It is in these animated moments that the campaign truly comes to life.

This project honors key moments in the history of design and advertising in Canada while exploring the interplay of typography, music, and motion, underscoring the evolution of these disciplines.