Client
Service
Sector
Year

Plural
Branding, Web
Art
2023

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Formerly known as Papier, Montreal's largest contemporary art fair has undergone major transformation, giving birth to Plural. The fair now celebrates a wide diversity of artistic mediums, from paper to sculpture, digital art to installations. The new identity is modulated to the rhythm of playful yet minimalist typographic compositions, keeping the spotlight on the artworks while echoing the festive character of the fair.The pair of parentheses symbolizes an open canvas brimming with endless artistic possibilities. It represents a space where artists and art enthusiasts converge, transcending boundaries and embracing the richness of creative expression. Plural helps users experience the vibrant tapestry of contemporary art, where every parenthesis holds the potential for awe-inspiring work.

Credits

Principal
Creative Direction: Bryan-K Lamonde
Design: Julien Hébert, Mali Savaria-Ille
Interactive Creative Direction: Bruno Cloutier
Interactive Design: Nick Losacco
Motion Design: Mali Savaria-Ille
Account Direction: François Morin
Project Management: Justine Crépeau-Viau
Case Study Design & Photography: Mali Savaria-Ille, Julien Hébert

Fonts
Pantasia by Counter Forms
Rhymes by Maxitype

Link
plural.com