Formerly known as Papier, Montreal's largest contemporary art fair has undergone major transformation, giving birth to Plural. The fair now celebrates a wide diversity of artistic mediums, from paper to sculpture, digital art to installations. The new identity is modulated to the rhythm of playful yet minimalist typographic compositions, keeping the spotlight on the artworks while echoing the festive character of the fair.The pair of parentheses symbolizes an open canvas brimming with endless artistic possibilities. It represents a space where artists and art enthusiasts converge, transcending boundaries and embracing the richness of creative expression. Plural helps users experience the vibrant tapestry of contemporary art, where every parenthesis holds the potential for awe-inspiring work.